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We hear from publishers around the world that they are looking to grow their site traffic and increase revenue. To help you accomplish these goals, we'd like to share the Long-term Revenue Framework—a tool often used by our AdSense optimization experts.

The Long-term Revenue Framework below is a simple, but powerful framework to help you understand the four levers that can help you to grow your site. With this framework, consider your site optimization efforts in terms of the four levers outlined below.
At the highest level, to help grow your site's revenue, try focusing on attracting more unique users and/or increasing the value of the users already visiting your site. To earn more from your existing users, you can maximize the value of each page view, get visitors to look at more pages and visit your site more often. Let’s look at each of these levers in more detail.

1. Number of users


Growing the number of unique users starts with understanding your site’s traffic. Check your Google Analytics reports to see where your visitors are coming from and what content on your site drives the most traffic. You can use these insights to create compelling content that users can find and share.

2. Revenue per page view (RPM)


To help maximize the value of each page view, try focusing on two areas.  First, make sure your ads get seen by placing them near the content users are paying attention to. Next, increase competition for the ads on your website by following these best practices:


3. Page views per visit (Depth of visit)

To encourage visitors to look at more pages and spend more time on your site, clearly demonstrate the value of your content. Create a great first impression by making sure the information your visitors are looking for is the first thing they see.

You can further increase your site’s page views per visit by showing your visitors that you have more great content they’d be interested in. You can achieve this by showcasing related or popular content near the end of the main content of the page.

4. Visits per user (Loyalty)

Creating a loyal user base is all about conveying to users that your site is regularly updated with new and interesting content. You can build loyalty by asking your visitors to subscribe to your email newsletter or social media channels.

We hope this framework is useful when thinking about how to grow your website’s traffic and revenue. Let us know what you plan to do using the Long-term Revenue Framework in the comments section below.

Posted by Adam Coelho - User Experience Strategist
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Posted:
(Originally posted on the Webmaster Central Blog)

As more people use mobile devices to access the Internet, Google Search has adapted its algorithms to help users find mobile-friendly web pages and apps. Recently, Google Search has made it even easier for users to discover multi-screen content with two important changes:

1. More mobile-friendly websites in search results

Starting April 21, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices.

To make sure your website is ready for this change, check out the guide to mobile-friendly sites and start building your multi-screen website today. You can test out how your site is performing with the following tools:


If you already have a multi-screen website, check out our Multi-Screen Implementation Guide to optimize your website for the best user experience and monetization. You can use the Mobile Search Engine Optimization guide to help your site show up in search results.

2. More relevant app content in search results

Recently, Google Search began to use information from indexed apps as a factor in ranking search results displayed to signed-in users who have the app installed. As a result, Google Search may now show content from indexed apps more prominently in search. If you have a mobile app, learn more about App Indexing, and allow Google Search to show this information in search results.

Posted by Inside AdSense Team

(Original post by Takaki Makino, Chaesang Jung, and Doantam Phan)

Posted:
Starting today, a new Revenue profile report will be available in your AdSense account. Currently, AdSense reporting shows you an average of your ad request RPM. This new report will help you understand the value of your top performing ad requests in more detail.

The AdSense ad auction handles billions of ad requests each day, channeling demand from AdWords advertisers and Google certified ad networks (via the DoubleClick Ad Exchange) to our publishers. This real-time digital ad marketplace works to serve high paying ads on your site. Now, you will be able to see the performance of these valuable ads. For example, you can now see the RPM of the top 5% of ads performing on your site.


To make sure you're getting the most out of the ads on your site, follow these best practices:

The new Revenue profile report is available if your AdSense account receives a minimum number of ad requests. It currently offers an aggregate view of your account and we are working to offer a more complete picture with detailed reporting in the future.

Find out more about the new Revenue profile in the AdSense Help Center and let us know what you think about this feature in the comments section below.

Posted by Nick Radicevic - AdSense Product Manager
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Posted:
Google Consumer Surveys is a great way for publishers to create an additional revenue stream for their content. When a user visits your site, they will have the option to answer a few survey questions in exchange for access to content. Each time a site visitor answers a survey question, you will earn $.05. Check out how Times Publishing Company generated incremental revenue with Google Consumer Surveys.
Example of Google Consumer Surveys on a news page
Highlights of Google Consumer Surveys include:
  • Earn $0.05 or local equivalent for each answered question
  • Easy to implement
  • You decide where and how surveys are shown
  • Survey prompt appears inline as visitor views content 

Join the 700+ sites that are currently using Google Consumer Surveys as a new way to successfully monetize their content.  Use your existing AdSense account and start earning additional revenue for your site. Currently available in the US, UK, and Canada with plans to roll out to more countries soon.
To learn more, check out Google Consumer Surveys website

Posted by Amy Adams Harding - Head of Publisher Development

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Welcome to the last part of our Valentine’s Day blog series. Today, we’ll explore what eight of the most loved romantic movies of the last few years can teach us about content strategy.

Romantic movies are always a popular choice for Valentine's Day. In the spirit of this special day, we watched some classic romantic movies (for research, of course) to see what they can teach us about content strategy.

Here’s the top tips we found:

1. P.S. I Love You - Have a single common goal

Gerry and his series of letters were designed to encourage Holly to move forward to a new life. Similarly, when you’re creating a series of content pieces, ensure that they have a single common goal or call to action such as email sign-up. All pieces of content should link together and guide your visitors toward a desired goal or call to action.

2. 10 Things I Hate About You - Use list-based articles

This one comes directly from the title of the movie. List-based articles (listicles) provide a great way to deliver your message in a structured and engaging way. Keep them short and easy to read to grab the attention of your visitors.

3. When Harry Met Sally… - Make your content memorable 

When you ask someone what they remember about this movie, it’s highly likely that they will respond with one of several key scenes. Why? Because the film masterfully creates scenes that are both embarrassing and hilarious, making them very easy to recall. When you’re creating your content, ask yourself “Does this content have at least one memorable moment? Is there something that will stick with the my visitor?"

4. Love Actually - Link content pieces to each other

Love Actually tells nine intertwined stories with a common emotion, “love”. Consider all of the content on your site pages in a similar way. Each piece of your content may target one particular theme or audience but in the end, they should serve the same purpose.

5. You’ve Got Mail - Use email marketing

When you’re selecting your distribution channels for your content, make sure to use email. It can be an effective, easy, and inexpensive way to keep your visitors up to date. It also offers a great way to reach your mobile audience.

6. The Princess Bride - Know your audience

For a particular audience, the Princess Bride is the most romantic movie of all time. For others, it doesn’t even rate. This is because the film resonates with a certain audience. In the same way, if you know your audience, you can craft successful content. Get to know your audience more by using experimentation, market research, and other tools.

7. Pretty Woman - Bring unique value to your content

Pretty Woman is a modern retelling of the classic Cinderella story. Similarly, the subject of your content doesn’t have to be a completely original thought or subject matter. Your visitors want to see your personal opinion or a unique value in your content. Start by asking yourself “What is the unique value I’m adding to the subject matter?” or “What am I providing that no one else is providing?”

8. Forrest Gump - Provide a good user experience

To refer to Tom Hanks’ iconic line in Forrest Gump in a modern content strategy way: “Life is like a box of chocolates. You never know what screen you’re gonna get.” Thanks to the rapid growth of mobile traffic, your content is now viewed on multiple devices. If your site is still not multi-screen optimized, check out our Multi-Screen Starter Guide, and if you already have a multi-screen website, ensure you’re giving your audience the best visitor experience by using the Multi-Screen Implementation Guide.

To wrap up, try thinking about these eight tips and how they can be applied to your content strategy. Are you giving your content the love it deserves? Much like Rick and Ilsa in Casablanca will “always have Paris” together, remember that you and your visitors will always have your content, if you get your strategy right. 

Posted by Chris Jones, Audience Development Specialist
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Posted:
Welcome to the third part of our Valentine’s Day blog series. Today, we’ll focus on how Google Analytics can help improve the performance and user experience on your site.

Google Analytics is a powerful tool that can help you analyze the behavior of your site visitors. With Google Analytics, you can gain valuable insights into improving your site.

The very first step is to link your Google Analytics and AdSense accounts in a few easy steps. After your accounts are linked, you can start viewing AdSense reports in Google Analytics.
Here are five ways to improve the performance of your site by analyzing your Analytics reports:

1. Optimize your revenue by identifying top visited pages

Do you know which of your pages receive the most traffic? Check out the “Top Visited Pages” report to identify the pages that are visited the most and where your users spend the majority of their time. You can optimize these pages for higher conversion and engagement. To make the most of these popular pages, check out our best practices for ad placement.

2. Increase traffic by prioritizing top traffic sources

Which sites are driving traffic to your site? The AdSense Referrers Report allows you to identify the key traffic sources visiting your site. By knowing these sources, you can better tailor your content to make your visitors come back to your site.

3. Identify and optimize the last pages viewed on your site

Where do your site visitors leave your site? You can analyze the top exit pages of your site with the Exit Pages report (found under Behavior reports). Optimizing or fixing these pages could help increase the traffic to your site. 

4. Improve user experience by increasing page speed 

How long do your visitors wait to see your content? By using the Site Speed reports, you can view detailed information about the load speed of your pages. Faster pages lead to better user experience. With these reports, identify pages that have a longer load time and start improving them.

5. Get quick insights with In-Page Analytics

Are your users finding what they're looking for on your pages? The Page Analytics Chrome Extension will help you visualize how your users interact with your site. With this tool, you can see where your visitors are focused and optimize your pages for a better experience.

Learn more about how to gain insights from Google Analytics reports with Analytics Academy today.  

Posted by Cansu Ozaras - Publisher Monetization Specialist
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Posted:
Welcome to the second part of our Valentine’s Day blog series. Today, we’ll take a closer look how to best reach your audience across devices.

This Valentine's Day, many consumers will be shopping for gifts on their mobile devices. In fact, just last year, mobile drove 36.8% of all online traffic during Valentine’s Day, up 13 percentage points compared to the same period in 2013.*

Adopting a multi-screen strategy allows you to offer your site visitors the best experience across devices. It can also help you capture more revenue and drive more traffic to your site. Check out the video below to learn more about how going multi-screen has helped other AdSense publishers grow their business online:
To make the most of your multi-screen traffic, go mobile today. If you’d like some tips on how to build or optimize your multi-screen website, check out our multi-screen guidelines which cover the following topics:

  • Why go multi-screen?
  • Multi-screen success stories
  • What are the common approaches? 
  • How to build a multi-screen site
  • Getting technical support from a multi-screen vendor

  • Monetization tips
  • Mobile user experience tips
  • Mobile search engine optimization tips

Your visitors love it when they have a great site experience. Show your love and appreciation by going multi-screen today.

Posted by Yigit Yucel - Inside AdSense Team
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* IBM Digital Analytics Benchmark, February 2014

Posted:
Valentine’s Day is approaching and love is in the air. 25% of customers are planning to shop for Valentine's gifts online*—a perfect opportunity for advertisers to spend more, and for you to earn more.

To make the most of this busy season, let’s start with tips to optimize ads on your website:

  • Maximize revenue with multiple ads: Showing more ads can help you earn more. You can put up to three standard AdSense for content ads (this includes a maximum of one 300x600 ad, or similar sized ad) on each page of your site. To ensure you're balancing ads with your site content, check out our recommendations for creating a great user experience in the AdSense Help Center.

To receive more tips for your website, update your contact details and ensure you’re subscribed to AdSense emails.

Check back on Monday to learn more about how you can reach your audience across devices.

Posted by Yigit Yucel - Inside AdSense Team
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* Source: National Retail Foundation, January 2015

Posted:
A few years ago we launched a product called "Mute this ad" - a small [x] that appears in the corner of some display ads on the Google Display Network. When a user clicked the [x], they no longer saw ads from that particular ad campaign.

We’ve found that increased user control benefits the entire ads ecosystem, so we’ve launched features and products like "Mute this ad" and TrueView ads on YouTube to give users more control over ads they see online. With ‘Mute this ad,’ users have a way to signal that they aren’t interested in certain ads, advertisers no longer pay to show ads to users who aren’t interested, and publishers like you show better performing (and potentially more valuable) ads on your site.

Now with ‘Mute this ad’, when a user clicks on the Mute button "[x]" and completes a short survey, when possible, the ad disappears from the page. The space previously occupied by the ad collapses smoothly, allowing the content surrounding the ad to fill the space.
This new feature gives users additional control over ad units. It also helps us find ad placements and creatives that users may not prefer so that we can continue working hard to serve better performing ads on your site.

As always, we’d love to hear your feedback. Tell us what you think about this new feature in the comment section below this post.
Michael Aiello - Product Manager
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Posted:
For those of you new to monetizing your site, welcome to the Inside AdSense blog. With AdSense, you can earn money from your website, be it a professional business or just a hobby.

What is Google AdSense? AdSense is a free, simple way to earn money by placing ads on your website. You can show relevant and engaging ads to your site visitors and even customize the look and feel of ads to match your website.

AdSense offers you:
  • Access to Google's vast advertiser pool
  • High quality ads next to your content
  • Robust targeting relevant to your audience and content
  • Flexible ad controls to help you customize the look and feel of ads
  • Reporting tools to help you understand how AdSense is performing on your site

Make sure your website is compliant with the AdSense program policies and start earning money from your website in 2015.

Happy New Year and see you online!

Inside AdSense Team